研究成果

期刊论文

1. Xu, Xiaobing, Rong Chen, & Wenjing Liu (2017), The Effects of Upper and Lowercase Wordmarks on Brand Perceptions, Marketing Letters. (SSCI)

 2. Chen, Rong, Xiaobing Xu, & Hao Shen (2017), Go Beyond Just Paying: Effects of Payment Method on Level of Construal, Journal of Consumer Psychology. (SSCI, The Corresponding Author)

 3. Xu, Xiaobing & Rong Chen (2016), The Role of a Model's Race in Influencing Chinese Consumers' Product Perception, Asian Business & Management. (SSCI)

 4. Yao, Qing, Rong Chen, & Xiaobing Xu (2015), Consistency between Consumer Personality and Brand Personality Influences Brand Attachment, Social Behavior and Personality. (SSCI)

 5. Xu, Xiaobing, & Rong Chen (2015), Competition, Cooperation, and Pricing: How Mobile Operators Respond to the Challenge of Over-The-Top,” International Journal of Marketing Studies.

 6. Zhang, Jin, Rong Chen, & Xiaobing Xu (2015), “How do Counterfactual Reference Prices Stimulate the Selling Willingness for Secondhand Products,” Journal of Marketing Development and Competitiveness.

会议论文

1. Xu Xiaobing, Rong Chen, & Miaolei Jia (2017),Feel Closer When Event Comes: Time-Moving Metaphor and Temporal Estimation, in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research.

 2. Xu, Xiaobing, Rong Chen, & Feng He (2017), “I Am Approaching the Event Versus the Event Is Approaching: How Time-Moving Metaphor Influences Regulatory Focus,” AMA Summer Educators’ Conference Proceedings, San Francisco, August 4-6, D48-D49.

 3. Xu, Xiaobing, Rong Chen, & Lan Jiang (2015), How Payment Mode Affects Sellers' Pricing Behavior: The Roles of Vividness and Cognitive Focus, AMA Summer Educators' Conference Proceedings, Chicago, Aug. 14-16, 395-396.

 4. Xu, Xiaobing, Rong Chen, & Feng He (2014), Competing or Aligning? Mobile Operator's Pricing Adaptation to the Challenges from OTT, 2014 Global Marketing Conference at Singapore Proceedings, Singapore, Jul. 15-18, 1892-1893.

 5. Xu, Xiaobing, Rong Chen, & Jin Zhang (2013), Effectiveness of Trade-ins and Price Discounts: Substitutability and Loss Aversion, AMA Summer Educators' Conference Proceedings, Boston, Sep. 11-13, 144-145. (Best Paper Award by Track)

 6. Zhang, Jin, Rong Chen, & Xiaobing Xu (2013), Is Seeing Believing: Increasing Owners' Willingness to Sell by Counterfactual Reference Prices in the Second-Hand Market, AMA Summer Educators' Conference Proceedings, Boston, Sep. 11-13, 32-33.

研究课题

2018.1-2020.12 国家自然科学基金青年基金项目“时间动态隐喻对消费者信息处理方式及任务启动的影响” (71702079) 主持人
2015.1-2018.12 国家自然科学基金面上项目“二手产品的交易困境及交易促进策略”（71472104） 主研人
2014.1-2016.12 国家自然科学基金面上项目“多渠道分销体系下品牌厂家的内外部协调策略研究：基于整合的视角” （71372046）主研人
2014.1-2016.12 国家自然科学基金青年科学基金项目“中国消费者的享乐品消费行为和连续决策模式研究” (71302165) 主研人

讲授课程

《国际营销》
《商务英语》